Why You Need To Focus On Long-Tail Keywords In 2023 With Semalt Guidance

Long-Tail Keywords: How to Find and Use Them for SEO

In today's digital landscape, it's more important than ever for businesses to prioritize search engine optimization (SEO) as part of their marketing strategy. With search engines like Google constantly evolving and becoming more sophisticated, it's essential for businesses to stay up-to-date with the latest SEO trends and tactics to stay ahead of their competition.

One of the most important trends in SEO today is the use of long-tail keywords. Long-tail keywords are longer and more specific keyword phrases that are less frequently searched for, but often have higher conversion rates and lower competition than shorter, more generic keywords. In this article, we'll explore why you need to focus on long-tail keywords in 2023, and how you can use them to improve your SEO strategy with the guidance of Semalt SEO agency.

Why Long-Tail Keywords Matter in 2023

Long-tail keywords have always been an important part of SEO, but their importance is only increasing in 2023. Here are a few reasons why:

1. Better targeting of your audience

Long-tail keywords help you target a more specific audience. When you use generic keywords, you may attract a lot of traffic to your site, but a lot of that traffic may be irrelevant to your business. By using long-tail keywords, you're more likely to attract visitors who are interested in exactly what you're offering. This means that you'll get more qualified traffic to your site, which can lead to higher conversion rates.

2. Lower competition

Long-tail keywords typically have lower competition than generic keywords, which means it's easier to rank for them. This is because fewer websites are targeting these specific phrases. This makes it easier for your content to rank higher in search engine results pages (SERPs).

3. Better conversion rates

Because long-tail keywords are more specific, they tend to have better conversion rates than generic keywords. This is because people who search for long-tail keywords are usually looking for something very specific. If you can provide them with what they're looking for, they're more likely to convert into a paying customer.

4. Voice search optimization

As voice search becomes more prevalent, long-tail keywords will become even more important. This is because people tend to use longer, more conversational phrases when they speak than when they type. By targeting long-tail keywords, you're more likely to rank for the types of phrases people use in voice search queries.

How to Use Long-Tail Keywords for SEO Success in 2023

Long-Tail Keywords: How to Find and Use Them for SEO

Now that we've established why long-tail keywords are so important for SEO in 2023, let's take a look at how you can use them to improve your search engine rankings and drive more qualified traffic to your site.

1. Conduct keyword research

The first step in using long-tail keywords is to conduct keyword research. This involves identifying the specific phrases your target audience is using to search for the products or services you offer. There are many tools available to help you with keyword research, including Google Keyword Planner, Ahrefs, and SEMrush.

2. Optimize your content

Once you've identified your target long-tail keywords, you need to optimize your content around them. This means including the keywords in your page titles, meta descriptions, headers, and body text. However, it's important to use the keywords naturally and not to overuse them, as this can hurt your rankings.

3. Create high-quality content

In addition to optimizing your content for long-tail keywords, it's also important to create high-quality content that provides value to your target audience. This can include blog posts, infographics, videos, and other types of content. The better your content, the more likely people are to share it and link to it, which can help improve your search engine rankings.

4. Use long-tail keywords in your URLs

Using long-tail keywords in your URLs can also help improve your search engine rankings. This is because search engines use URLs to understand the content of a page. By including long-tail keywords in your URLs, you're giving search engines another signal about what your page is about.

5. Monitor your results

As with any SEO strategy, it's important to monitor your results and make adjustments as necessary. Use tools like Google Analytics and SEMrush to track your search engine rankings, traffic, and conversions. If you're not seeing the results you want, adjust your strategy and try again.

Semalt Guidance for Long-Tail Keyword Optimization

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At Semalt, we're experts in SEO and can provide you with the guidance and support you need to optimize your content for long-tail keywords. Here are a few tips from our team:

1. Look for "low-hanging fruit"

When conducting keyword research, look for long-tail keywords that have low competition and high search volume. These are the "low-hanging fruit" that you can target to quickly improve your search engine rankings.

2. Use long-tail keywords in your anchor text

When linking to other pages on your site, use long-tail keywords in your anchor text. This helps search engines understand the context of the page you're linking to and can improve your search engine rankings.

3. Be patient

SEO is not a quick-fix solution, and it can take time to see results. Be patient and consistent in your efforts, and you'll eventually see the rewards of your hard work.


In 2023, focusing on long-tail keywords is essential for any business that wants to improve its search engine rankings and drive more qualified traffic to its site. By targeting long-tail keywords, you can better target your audience, reduce competition, improve conversion rates, and optimize for voice search. With the guidance and support of Semalt SEO agency, you can develop a comprehensive long-tail keyword strategy that will help you achieve SEO success in 2023 and beyond.

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